Designers that concern themselves with the needs of the consumer and human interaction itself could be called social designers. Designers should be able to understand the social context behind why consumers use certain products, because if they do not, they won’t be able to effectively create meanings that are socially relevant. The responsibilities of the designer have indeed widened, but that does not mean they should be ignored by designers and their clients, because what people see around them can impact them internally. Designers in this present day should also be working towards more representation and elimination of harmful stereotypes. Now designers must be aware of social trends, their ethical implications, and reproduce cultural meanings through their design (Margolin 2007) (Al Qur’an 2016, p. Their main task was to create the decoration for or give form to products, operate within aesthetic and technical principles, and focus on the marketability of products. In the past, the role of a graphic designer may have been easier. Semiotic: Related to meaning and theme of content” (NCERT 2011, p. Teleological: Related to function, purpose, application, and usability. The textbook’s graphic outlining the functions of design reads as follows: “Aesthetic: Related to beauty of form. The National Council of Educational Research and Training (NCERT) states that the functions of design itself can also be broken down into three categories: aesthetic, teleological, and semiotic. Design is considered to be a “third way” that combines both artistic and scientific thinking methods (Breen 2005) (Harland 2011, p. While art makes up the quality of expression, science makes up that of knowledge. In an paper by Robert Harland, he references Jack Breen in saying that design could be seen as something that branches into both the arts and sciences and takes qualities from these two things to create its own category. Is design an art? Technically, yes, design is an art, but it is somewhat of its own category in a sense. However, let us further analyze what the concept of design is. Simply put, graphic design is visual communication through the use of and combination of typography, illustration, and photography. This paper will explore the graphic designer’s relationship with society and the environment. Graphic designers are responsible for the effective communication of ideas, and while doing so, they must take into account the needs of their audience, social and cultural trends or ethics, and when it comes to the materials for these messages, sustainability and impact on the environment. Design may be an art in and of itself, and it can at times be beautiful, but the role of the graphic designer isn’t to just create a attractive picture or decorate a space like one would with a painting a graphic designer has a deeper social responsibility, and that can come in multiple forms. Since graphic designers have such a visual presence in the world, it’s evident that they have some sort of impact on everyday lives, or even society itself. In this world, people are surrounded by a plethora of images, symbols, and pieces of text, a large amount of it put together by those called graphic designers. Graphic designer may not seem like a noteworthy, or even very talked about, job title, but it is hard to deny its impact and importance. Whether it be an advertisement, the cover of a book that rests on a shelf, the infographic on the wall of a doctor’s office, or even a street sign, a graphic designer has had a hand in creating the very thing being looked at. Take a good look at your surroundings – you will most likely see the work of a graphic designer present on some surface.
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