General Mills itself was created on J when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. In 1924, the company acquired a failing Twin Cities radio station, WLAG, renaming it WCCO (from Washburn-Crosby Company). In 1880, Washburn-Crosby flour brands won gold, silver and bronze medals at the Millers' International Exhibition in Cincinnati, causing them to launch the Gold Medal flour brand. Not only was the new mill safer but it also was able to produce a higher quality flour after the old grinding stones were replaced with automatic steel rollers, the first ever used. Ĭonstruction of a new mill began immediately. The ensuing fire led to the death of 18 workers. In 1878, the "A" mill was destroyed in a flour dust explosion along with five nearby buildings, an event known as the Great Mill Disaster. Dunwoody was successful and became a silent partner. That same year Washburn sent William Hood Dunwoody to England to open the market for spring wheat. In 1877, the mill entered a partnership with John Crosby to form the Washburn-Crosby Company, producing winter wheat Flour. However, the company succeeded, and in 1874 he built the even bigger Washburn "A" Mill. At the time, the building was considered to be so large and output so vast that it could not possibly sustain itself. In 1866 the Washburns got into the business themselves, building the Washburn "B" Mill at the falls. Washburn to assist in the company's development. Washburn acquired the company shortly after its founding and hired his brother William D. The company was founded by Illinois Congressman Robert Smith, who leased power rights to flour mills operating along the west side of Saint Anthony Falls on the Mississippi River in Minneapolis, Minnesota. The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. Advertisement, late 1880s Washburn-Crosby Company
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